Little Princess Trust - #HairToSpare

Work / project

Little Princess Trust - #HairToSpare

Social Media Campaign

Brief

Raise the profile of The Little Princess Trust, a charity that donates real hair wigs to poorly children, with a budget of £0.

Insight

People identify with the idea of losing your hair because they value their own.

Creative

Do you have #HairToSpare?: A social media initiative that asked participants to place a value on their hair by either donating a length of it or donating a money instead. A choice that sufferers of hair loss sadly do not get.

Connect

Hair to Spare from The Gate London on Vimeo.

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