Marmite - The Ultimate Sacrifice

Work / project

Marmite - The Ultimate Sacrifice

Integrated CRM stunt


Make Marmite relevant to Valentine’s Day.


Breakfast in bed is a typical gesture between partners on Valentine's Day. However, if you're a Marmite lovers in a relationship with a hater, you will get Marmite for your treat.


The Ultimate sacrifice - An integrated idea led by a tongue in cheek customer engagement stunt. Playing off Marmite’s classic ‘lovers’ and ‘haters’ positioning, The Ultimate Sacrifice allows customers to order a kit for 'haters' that provides protective clothing that enables them to prepare marmite without having to come into contact with it; granting their 'lover' partners a Valentine's Day Marmite treat.


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