Shelter - The Reality Of Being Homeless

Work / project

Shelter - The Reality Of Being Homeless

Integrated Digital Campaign

Brief

Homelessness is on the rise. Encourage people to donate to Shelter.

Insight

People find it harder to identify with being homeless when it’s a situation so far removed from their own existence.

Creative

The Reality Of Being Homeless: A digital virtual reality experience that uses Google’s Cardboard platform to guides users through the harsh realities of homelessness. The execution aims to inspire empathy by virtually reducing the distance between the user and homelessness. Shelter would partner with a relevant publication (i.e. The Big Issue) to advertise the app and distribute the Cardboard hardware with a special edition bundle.

Connect

Shelter digital image 1
Shelter digital image 2
Shelter digital image 3
Shelter digital image 4
Shelter print image 1
Shelter print image 2