Work / project
Create a digital activation to launch SKINS’ new A400 range to current and new customers, based around their existing brand position: ‘It’s equipment, not clothing’.
Serious sports enthusiasts love to know how specialist equipment can benefit their exercise regime.
A user controlled digital innovation that demonstrated the real-time benefits of the product in situ, by visualising them on a person as they exercised. The activation consisted of ‘green screen’ video of a man running, composited into a seemless background. The video was then superimposed with animations and graphics that demonstrated technical information of the product. The animation was then exported and coded into an interactive digital environment. Click here to see the project in action.