Work / project
Create a campaign for a new Whiskey brand.
New entries in to the Whiskey Market are up against competitors backed up by several hundred years of history. What those brands did yesterday are the traditions of today.
The Tradition Of Tomorrow: A brand position that turns the weakness of ‘being new’ into a strength. With techniques that break from typical Whiskey traditions, what Wayward Whiskey does today will become the conventions of tomorrow.